Following Up after Follow Up

We constantly stress to our customers when it comes to post show instructions, follow up with potential customers immediately. The more time you waste the less likely you are to land new business. This is particularly important when your sales people are charged with such tasks. For, many sales reps DO NOT follow up with leads from trade shows. The reasons they give range from the information not being complete, or they just don't have the time because they're following up on leads they feel have more potential.

Follow up should be first and foremost in your mind once your show has concluded. Though the shows can be both physically and mentally taxing, there should be no charging of batteries. That can always be done after all the follow ups have been made or attempted. Because as was stated earlier, the longer you wait the less likely you are to land new business and the more likely your trade show investment became money down the proverbial drain.

As previously emphasized, we try and urge customers to follow up after each show. Both pre and post show analysis is important if you are to make the most out of your trade show experience. Beyond the pre and post show follow up, make sure your product is high quality and cost effective. Whether you go the route of a popup display, tradeshow banner stands, truss designs, or fabric tension structures, insure you have all the information necessary to make a qualified decision pertaining to that next trade show.