Tuesday, July 31, 2007

Do Trade Show Giveaways and Free Gifts Work?

The answer to that all important question is ... "Yes"! Well thought out giveaways do in fact work. Irrelevant and unrelated unimaginative freebies on the other hand do not. Don't cater to giveaway grabbers who will dart into your booth, grab a freebie and dart back to the aisle without so much as making eye contact with your staff.

Try to direct those giveaways toward potential customers, those who express interest in your services or goods. You can even make a game out of the giveaway transaction by having visitors answer basic questions pertaining to your industry or company itself. Be creative and that potential customer will appreciate the forethought.

For effective giveaways provoke questions and give visitors a reason to pause long enough to learn something about your company. Our author also offers the idea to develop a theme for your booth and integrate the giveaway into that theme. You don't have to spend a lot of money to devise a great giveaway and create a branding influence for your company.

For the best in exhibit trade shows look no further than Smash Hit Displays. For we try to be creative when marketing or branding customers at their upcoming trade shows. Giveaways are one great way of promoting such wares at those shows. Another is having eye catching tradeshow booth graphics in order to catapult you over your competition. It doesn't take a huge investment to position yourself to succeed at your next show just a little preparation and professional assistance. We offer many products lines whether pop up exhibit, truss stands, fabric tension structures and the understanding of what is needed for a successful campaign.

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