Trade Show Magicians can Fill Your Booth!

At a trade show you not only have to compete against your competition’s sales reps but also you have to compete against all the ‘attention-grabbing’ strategies they use. So, louder doesn’t always mean more traffic. One thing that really draws a crowd IS a crowd. How do you draw a crowd other than utilizing the typical trade show equipment?

Just say the words "Abracadabra"...

That's the impetus behind this article. If you want to build a small crowd that grows larger, consider how magic works on people. It is irresistible! For a good trade show magician understands his role in your booth area and works to build an interested, feel-good crowd.

If you try this idea know just producing magic for an audience is not enough. You'll need a plan!
There are really two things you have to do to make this not just a good strategy but a great one.

1) You have to find a way to engage people during or after the magic to find who they are. Look at your booth layout, train your staff and create some sign up tools.
But in some way you have to take advantage of the fact a large crowd has stopped at your booth.

2) You must ensure your key marketing message is incorporated into the act. Trade show magic is not about entertaining people. People in good moods are easier to approach and converse.
But this is a chance to add that EXTRA piece of having a larger group hear your key marketing message. So take this chance to get your message to your audience. A special offer at the end would do the trick.

Spend the time BEFORE the show during your planning sessions to use trade show magic to go to the next level.

A Smash Hit Displays doesn't use magic when promoting our trade show products which include pop up display stands, truss designs, fabric trade show booths, custom backlit displays, and high impact tradeshow booth graphics. But, we do love the idea of utilizing magic when it comes to building an interested anxious crowd around your display area. For that's all a trade show booth and proper graphics are supposed to ellicit. Magic when performed with your plan in mind will augment your display to simply attract more potential customers than your competitors.