Tuesday, July 10, 2007

The Definition of Trade Show

Definition: An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally trade shows are not open to the public and can only be attended by company representatives and members of the press. Also, an exhibition of businesses offering franchises and/or business opportunity packages for sale.

Why you ask are we boring you with the Encyclopedia Britanica definition of a trade show? Because sometimes you must go back to the basics in order to define your goals. Going back to the basics allows for a mental reboot so-to-speak. By understanding the basic definition you should gain a better understanding of what is required for the next show to be a raving success.

A Smash Hit Displays try to go back to the basics when we deal with new customers. Why? Because keeping it simple is the key to any successful advertising or branding campaign. Basic understanding of your product/service combined with that same understanding of the show requirements will position your company to succeed where your competition might come up a bit short. Our basic trade show display systems include: pop up display, panel trade show booth, truss stands, backlit graphic exhibits. Where we try and stretch the imagination when it comes to tradeshow booth graphics. That’s where simple and basic is key but with a certain flair in order to set yourself apart from the pack. Try our products and services and you’ll never venture any further.

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