Trade Show Bliss Tips

Stand out at most trade shows is difficult for some and easier for others. The others understand what tips separate their display spaces from their competitors.

Some of those competitors might have walls of flat-screen TVs showing some slickly-produced promotional video and/or fleets of silicone-enhanced spokesmodels to help promote their business.

You might ask how can we compete with that? Well, the following article explains how that's ok. Trade shows aren't about flash and dazzle. Trade shows aren't even about who secures the most foot traffic.

Trade shows are specifically about generating qualified leads, plain and simple. With that basic understanding, are you getting the most out of your trade show experience? Is your hard work and trade show investment yielding a solid return?

Our author believes, and I concur, that should you follow the tips below you'll reap untold rewards at your next trade show. For a detailed definition of each tip please refer to the attached article.

1. Inform your suppliers, clients and prospective clients that you'll be at the show. Some of the most important steps to successful booths occur weeks before the show. Get the word out you're coming.

2. Get listed on your event's official Web site. Before a show ever happens, it's valuable to get onto the radar of attendees by appearing on the show's official site.

3. Make sure attendees call on you again by visiting your Web site.

4. Launch a new product while at the show!

5. Follow up should begin immediately after the show ends i.e. (Have a plan)

6. Know your objectives and weigh their costs.

Tips are just words unless taken to heart and put in action. A Smash Hit Displays strive to offer as much winning information to potential and existing customers as possible. For our customers winning displays mean more trade show events which translate to new trade show products, tradeshow equipement, and tradeshow exhibits. For in the end, a winning display doesn't necessarily equate to the most LCDs and skantly clad women, but simply a greater return on investment. In order to maximize your return on investment at your next show call us!