Preshow Planning Equals Success

While reading some relevant industry articles posted on various sites of interest, I ran across a Susan Friedmann article posted in a trade show fashion periodical.

Being a fan of her articles, I felt this one was a must read for anyone who might be a new trade show exhibitor or regulars.

The old adage "the early bird gets the worm" holds true for trade shows. For the most successful exhibitors are those who start planning well prior to their next event. Proper exhibiting requires a huge investment of time, money, and personnel.

To make the most of your resources, utilize them at the show that best meets your marketing needs. In order to determine which show will best suit those needs there are a few ideas below:

1. How well does this show fit our marketing needs?
2. When is the show?Show timing is crucial.
3. Where is the show?Location is everything.
4. Who comes to this show?

If you wish to read the remaining tips then take a look at the attached article.

A Smash Hit Displays offer tips to new customers, as well as, existing customers to make them more successful at their next shows. For the more successful our customers, the more successful we are. We want each and every client to receive the best representation as possible in order to stand out and overwhelm their show competition. For at each show the display spaces that best entice attendees have the most success. Graphics, correct booth purchase, along with timely promotional items offer each of our customers a recipe for desired success and that best enticing recipe.