Wednesday, April 25, 2007

Tips to Surviving the Trade Show Slog

Our resident trade show expert Susan Friedmann offers tips to conserve the energy or the lifeforce that is taken from each of us after participating in a day or week long trade show.

As any trade show exhibitor will agree, the convention scene does take its toll even on the most seasoned veterans of the trade show arena. Aside from stale air and fluorescent glare, they cite ghastly food, the long lines they must wait in to be served it, throbbing feet from walking the show floor, exhausting marathons of schmoozing and wheeling-and-dealing, the tedium of listening to long-winded lectures in windowless rooms that are either too warm or too cold and bathrooms that always seem to be a long walk away.

Susan offers some timely tips for those who do get stuck in uninspiring conversations while at a show.

1) Look at your watch and say, 'Oh my goodness, I didn't realize how long I'd been keeping you," "A way to break somebody in mid-conversation is saying their name. When you say someone's name, they stop talking."

2) Show restraint when loading up on brochures and free gadgets showered on each of us at all trade shows.

3) Drink lot of liquids, wear comfortable shoes, pack healthy snacks and wash your hands frequently.

A Smash Hit Displays appreciate Susan's exhibit display articles because they hit home. Timely, poignant, opportune and judicious; her articles are bound to help all who read them. Should you require table top exhibits, trade show booth designs, or

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