The attached article references how to comingle your trade show efforts with those of user conferences. As trade shows allow you to meet prospects, a user conference brings you together with your customers and prospects in a peer-to-peer community -- similar to a networking club.
Measuring the return on investment from such a club can be difficult at best so the author put together a list of 9 tips explaining how to make the most out of your user conference experience.
Much like the author here, A Smash Hit Displays offer tips making the most out of your trade show experience. Following our tips and suggestions will narrow your focus for the upcoming trade shows and help you stand out from the competitive clutter. For at the show, the display and display space are only supposed to grab your prospective customer's attention and lure them into your booth. Once that goal is accomplished your display area has done its job.
Tuesday, April 03, 2007
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