Lanyards Explained

Believe it or not there are some out there in the marketing world that don't know what a lanyard is. Well, the attached article was written by such a person who'd been in the industry for 15 years and had heard the word but didn't know what a lanyard actually was.

Well, for clarification purposes; it is described as a neck strap, security strap, ID strap, ID cord etc. Most have seen then, a large portion of us have worn them, and most of us have, in some way been advertised to, by them. Used by conferences, trade shows, event staff, or staff of medium to large companies, lanyards are used to attach a myriad of styles of credentials holders.

For promotional campaigns the lanyard can be fitted with many differing attachments and accessories including key rings, crocodile clips, snap hooks, Dog clips, carabineers, mobile phone holders, bottle holders, bottle openers etc.The reason for supplying a lanyard, (as a give a way or for means of security), together with the functional aspect of the attachments, makes them a commonly wanted, required and used item.

A Smash Hit Displays believe along with the author that similar promotional items deliver uniqueand important trade show messages. Customizing a lanyard with a unique message, together with your own design specifications and color scheme, will provide additional advertising that will be seen repeatedly by both the wearer and those in their company, due to the practical nature and therefore constant usage of the lanyard. It is that additional advertising that we constantly inform our customers will help set them apart from their fellow show competitors.