Tuesday, April 17, 2007

Exhibiting at $600 a Minute!

Our buddy Julia has posted another great article for your reading pleasure. The article is written explaining an exhibitor's viewpoint and how they pay your salary and they make your job possible. And most important your trade show could not exist without them.

The estimate is staggering; that major exhibitors' investments exceed $10 per second on all costs included at a show. As the show producer, your most fundamental responsibility is to provide value in booth space and in other components of exhibiting, providing a positive experience for all your exhibitors.

Creating a positive exhibitor experience does not happen through random schemes or through hit or miss contact. It takes thorough planning and an almost military-like campaign, one which includes many field operations.

One of the field operations referenced above is determining an exhibitor's needs. Such an operation is attempted by A Smash Hit Displays on a regular basis. That fact finding gives both parties a clearer picture of how their display area should mirror or mimic a company's image and brand but done so in a short quick message inherent in the custom graphics. The more information that can be gleaned the easier our job and the better their display becomes.

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