Monday, April 16, 2007

Secrets to promoting your business at trade shows

Trade shows represent tremendous marketing opportunities. Many business owners recognize this and attempt to learn as much insider information as possible before investing in their booths. For talking one-on-one with potential buyers provides immediate gratification that is empowering. The trade show makes highlighting business services or products easier. The following article details a few secrets that will make your trade show a future success.

The article includes many tips, suggestions or secrets for your next show but one in particular struck my fancy. The one "secret" that I was surprised and happy to read is one we constantly share with our clientele: the K. I. S. S. standard. This acronym is most helpful when deciding what to add or subtract from your booth space. Simply, "Keep it short and simple or keep it simple stupid."

A Smash Hit Displays try and keep our customers grounded when it comes to their trade show graphic and booth requirements. The more simple their message the better it is received and more important understood. For not only the best graphic assistance in the marketplace but for fresh and different perspectives on your company's brand, please call one of our seasoned artists.

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