Generation Why

Trade Show organizers need to be aware and start marketing for Generation Why? Why you ask? The 68 million who make up the Gen Why segment are future-oriented and trend-setting. Further, appealing to this group attracts the the Baby Boomers and Gen X as well.

In order to market to Why you should first understand them and their characteristics.
They're skeptical, desensitized, multi-taskers, etc. By reading the entire attached article you'll gain some much needed knowledge to further explain this hard-to-reach group.

A Smash Hit Displays often run across the Generation Why consumer. They are harder to sell due to that skepticism inferred in the article. But persistence and honesty win them over as it does with the other groups. It's not a smoke and mirrors effect but a listen, show, step back, then tell effect. If you are in the market for anything pertaining to the trade show industry- flooring, pop-ups, fabric tension, custom graphics, etc and you wish to be infused with knowledge and understanding of what products would best fit you and your brand then look no further.