Tuesday, March 20, 2007

Small firm trade shows at home?

This article revolves around taking a big somewhat expensive idea and making it affordable for the average joe. Basically this person took the trade show diagram and changed the geography a bit. Instead of making a huge investment in a convention center show, why not take a change and show your wares at your neighbor's house?

An interesting concept if nothing else. Taking an idea and making it affordable for the average joe. I hope it's a BIG house.

An Ahwatukee Foothills woman trying to help home-based businesses get more exposure is starting monthly trade shows - in her home. We all know trade shows and expos are usually held only a few times a year at large venues and can be expensive. This idea will be more intimate.

She invites direct sellers and other home-based or small businesses to set up booths for only $25 for the first trade show, which will be from 6 to 10 p.m. It should be interesting to see the response from this different trade show.

A Smash Hit Displays try to think outside the box when it comes to general ideas. Sometimes the best ideas are taken by leaving the path most tread. For as Emerson said, "Don't go where the path may lead, but instead go where there is no path and leave a trail." To make your own trails at your next trade show, look into our Entasi, Allure, or Expression fabric displays. These displays will set you apart from the pack.

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