Laying the proper trade show groundwork

Trade shows are effective for many reasons. One main reason is key prospects are all under one roof and they're eager to see what you have to offer. Further, those prospects have the interest, need and made the time to look at your products or services.

Most who exhibit are so convinced about the benefits of exhibiting at trade shows. Rhonda Abrams, author of the attached article, is equally convinced. In fact her newest book, "Trade Show In A Day," is designed to help entrepreneurs exhibit at trade shows effectively. Here are a few key excerpts for trade show success:

1- Choose the right show.

First, recognize the different types of trade shows: shows for consumers versus shows for industry insiders; tabletop shows versus shows with booths; and expositions for buyers versus educational confer-ences.
Before you book a show, get a list of past exhibitors, either from trade show management or from the trade show's Web site, call a few and ask about the nature and number of attendees at previous years' shows.
Develop a pre-show promotion plan.

2- About 75 percent of show attendees plan booth visits before the show starts; you want to be part of their plans. Before the show, invite people to visit your booth. Send an e-mail, make personal calls, develop promotional incentives. Pre-show promotion increases your chance of having visits from qualified leads.
Choose promotional materials wisely.

3- Attendees come to trade shows to gather information. They need something to take home with them to remind them about you. If you keep your materials minimal and easy to carry, you'll meet attendees' need for information without burying them under a mountain of paper.
Make your booth inviting.

Make your next trade show effective by utilizing the resources available at A Smash Hit Displays. For a great selection of custom trade show displays, superior graphic design, or just answers to your questions please call or take the time to view our site.