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After perusing our old friend Susan Friedman's site the other day, I came across an interesting article. Market research is a valuable asset for any show organizer. This data helps you position your show to sell to potential exhibitors. That information can contain information such as who is attending your show, how well your exhibitors did at last year’s show, and what type of sales numbers resulted from participating in the event. Today's exhibitors being well informed will want to know this type of information before they invest their hard earned money. They want to know that the targeted attendees will show up in large numbers and be decision makers.

Susan's article gives tips on how to acquire said information without hiring a market research team or investing your valuable time. Her tips will allow you to streamline the process, making it effortless and efficient for both you and your customers. To learn what these tips might be you'll have to read the remainder of the attached article.

A Smash Hit Displays tender relevant market information to any reader interested through our daily series of related industry articles. These articles some more relevant than others give our customers some food for thought when pondering the many aspects of a trade show and from many differing vantage points. Whether you are attender, attendee, or show organizer, we have informative articles which will arm you with the necessary knowledge needed to optimize your trade show experience.