Playing both sides

For years, lighting an A/V teams have been leveraged independently but expected to work together. In some cases, the two sides come together as one team. In others? Well, not so much.

The article's author states it doesn't have to be that way. He urges them to step up and get the two sides to play ball as one team, and you might just see the overall production value get kicked up a few notches.

A Smash Hit Displays attempt to work together with customers to create a graphic look that will separate them from their competition. However, sometimes customers tend to perceive how their graphics should look before they get in contact with us. Sometimes though, the creative process most times takes their vision and contorts it to look differently. But, the ultimate goal is the same for both parties and that it to make sure the display sets them apart from their competitors.