9 Tips on how to make your conference 'user friendly'

Ran across the following article a few months back and bookmarked it. Having a booth at a trade show is a good way to meet prospects or position your company in its industry context, but becoming part of a user conference will involve your customers and prospects in a peer-to-peer community -- a 'marketing/tip' club.

Attendees aren’t just coming to meet your company reps; they’re coming to meet each other. Still, it can be difficult to show the return from such an event.

The goal of a user conference is to build relationships among your customers that hinge on your brand. This is why it’s so important for vendors to be proactively involved with their user conferences. Combined with the company’s own conferences and participation in third-party events, this makes for a lot of marketing potential, but also a lot of marketing outlay.

A Smash Hit Displays attempt to bring the many facets of a company together when preparing for a trade show. Such preparation leads to the purchase of trade show displays such as backlit walls, fabric tension displays, truss systems or even custom displays. The result depends on the information gathered in the preparation period. Should you need the expert guidance for your next show look no further.