Selling from the aisle

For all trade show attendees, Julia O'Connor, TradeShowTraining.com, wishes to tell you one thing, "DO NOT SELL FROM THE AISLE!"

Julia's article details why its not smart to try and sell your wares if you are simply an attendee. She exclaims not to pass out literature, samples, goodies or resumes. Period.

WHY? Because if you do, you can get thrown out. It’s the exhibitor who paid the big bucks to be the salesman on the floor, not you. At some shows, even the exhibitors are prohibited from selling. Each show has its own rules. When in doubt, contact show management.

Instead of solicitation Julia has offered you the following options: STOP, LOOK and LISTEN
STOP- BEFORE THE SHOW
LOOK - DURING THE SHOW
LISTEN - AT ALL TIMES

Julia goes into great detail explaining each of the three disciplines you should take with you to your next event. Invest your time wisely by reading her article which will help you understand your job while attending a show... instead of selling.

A Smash Hit Displays will outfit you with the best display to fit your needs. Learn what those needs should be by taking Julia's discliplines to heart in order to make your trade show experience as memorable as possible. We will make sure your display speaks volumes to those who were once in your shoes... the attendees.