What will probably become the world's largest furniture and decoration accessories trade show will be held this year in Dubai. For those in the industry, be aware there will be even more competition on the horizon. What does that mean for the average consumer eventually lower pricing? It's inevitable.
The following article has little to do with trade show displays other than the furniture display show that will be held in Dubai will dwarf the shows here in the states before long. Along those same lines, the trade show display industry, specifically pop up displays have gotten entirely too competitive and its due to the importation of cheaper product combined with people who don't understand how to market product correctly.
Coming from a sales background I was always taught to price your product at what the market would bear. Meaning price it competitively and as high as possible. That mantra works well with little competition but as competition gets fierce eventually most people get nervous and start to drop their drawers when it comes to price. So, the same knee jerk reaction is adopted in our industry sadly.
Smash Hit Displays take pride in our competitive nature. In order to combat the price issue we offer greater information to questions posed from our customers, as well as, top-shelf custom graphics, and direction for those who need a little hand holding.
Tuesday, March 06, 2007
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