Our buddy Julia has posted another great article for your reading pleasure. The article is written explaining an exhibitor's viewpoint and how they pay your salary and they make your job possible. And most important your trade show could not exist without them.
The estimate is staggering; that major exhibitors' investments exceed $10 per second on all costs included at a show. As the show producer, your most fundamental responsibility is to provide value in booth space and in other components of exhibiting, providing a positive experience for all your exhibitors.
Creating a positive exhibitor experience does not happen through random schemes or through hit or miss contact. It takes thorough planning and an almost military-like campaign, one which includes many field operations.
One of the field operations referenced above is determining an exhibitor's needs. Such an operation is attempted by A Smash Hit Displays on a regular basis. That fact finding gives both parties a clearer picture of how their display area should mirror or mimic a company's image and brand but done so in a short quick message inherent in the custom graphics. The more information that can be gleaned the easier our job and the better their display becomes.
Tuesday, April 17, 2007
Monday, April 16, 2007
Secrets to promoting your business at trade shows
Trade shows represent tremendous marketing opportunities. Many business owners recognize this and attempt to learn as much insider information as possible before investing in their booths. For talking one-on-one with potential buyers provides immediate gratification that is empowering. The trade show makes highlighting business services or products easier. The following article details a few secrets that will make your trade show a future success.
The article includes many tips, suggestions or secrets for your next show but one in particular struck my fancy. The one "secret" that I was surprised and happy to read is one we constantly share with our clientele: the K. I. S. S. standard. This acronym is most helpful when deciding what to add or subtract from your booth space. Simply, "Keep it short and simple or keep it simple stupid."
A Smash Hit Displays try and keep our customers grounded when it comes to their trade show graphic and booth requirements. The more simple their message the better it is received and more important understood. For not only the best graphic assistance in the marketplace but for fresh and different perspectives on your company's brand, please call one of our seasoned artists.
The article includes many tips, suggestions or secrets for your next show but one in particular struck my fancy. The one "secret" that I was surprised and happy to read is one we constantly share with our clientele: the K. I. S. S. standard. This acronym is most helpful when deciding what to add or subtract from your booth space. Simply, "Keep it short and simple or keep it simple stupid."
A Smash Hit Displays try and keep our customers grounded when it comes to their trade show graphic and booth requirements. The more simple their message the better it is received and more important understood. For not only the best graphic assistance in the marketplace but for fresh and different perspectives on your company's brand, please call one of our seasoned artists.
Friday, April 13, 2007
Pharmaceutical Marketing and Sales Convention- Next Weekend!
For those readers out there in the pharmaceutical profession, it might interest you to read the attached flyer detailing your industry's largest gala event April 15th through April 17.
The annual gathering is said to attract upwards of 750 pharmaceutical marketing and sales management personnel, their agencies, and the supplier community.
As most of you are aware, there are more pharmaceutical commercials airing these days than ever. That influx is due to technological innovation combined with huge sums of consumer advertising.
A point of interest, many new companies and biotechs are launching their first products and find themselves in challenging circumstances as they search for sales and marketing capabilities. This phenomenon has changed the face of the industry and its marketing opportunities.
Such marketing opportunities are ever present in the trade show arena as well. A Smash Hit Displays consistently search for sales and marketing opportunities. As the face of the trade show industry becomes increasingly aggressive, we must constantly attempt to stay a step or two ahead of our gung-ho competitors. That asssertive mentality allows for an expanded product base which benefits our customers. Take advantage of that expanded product base including truss systems, fabric tension, and banner stand options.
The annual gathering is said to attract upwards of 750 pharmaceutical marketing and sales management personnel, their agencies, and the supplier community.
As most of you are aware, there are more pharmaceutical commercials airing these days than ever. That influx is due to technological innovation combined with huge sums of consumer advertising.
A point of interest, many new companies and biotechs are launching their first products and find themselves in challenging circumstances as they search for sales and marketing capabilities. This phenomenon has changed the face of the industry and its marketing opportunities.
Such marketing opportunities are ever present in the trade show arena as well. A Smash Hit Displays consistently search for sales and marketing opportunities. As the face of the trade show industry becomes increasingly aggressive, we must constantly attempt to stay a step or two ahead of our gung-ho competitors. That asssertive mentality allows for an expanded product base which benefits our customers. Take advantage of that expanded product base including truss systems, fabric tension, and banner stand options.
Thursday, April 12, 2007
Banner stands make great exhibits
Banner Stands are a high impact, inexpensive and attractive medium of advertisement. They can be found in abundance at exhibitions, trade shows, retail stores – just about anywhere the potential customer can be attracted by high wattage graphics.
As the author of the attached article alludes, they are extremely portable and easy to set up. Further you have a plethora of options: retractable, tension pole, rigid pole, hanging, scrolling, tabletop, multi-sided, telescopic, fabric tension and wall units. In addition, there are banner stands created for indoor and outdoor events.
Indoor exhibition banner stands are used for retail exhibitions and trade show conferences, indoor events and sales promotion. This category can be further divided into retractable and pole banner stands.
Outdoor exhibition banner stands are specifically made for outside use. They are weather proof, wind resistant and require outdoor resistant graphics.
A Smash Hit Displays is proud to offer a myriad of banner stand options. You are guaranteed to find a banner stand for your specific need. So, should you be in the market for a quality banner stand please peruse our banner stand pages.
As the author of the attached article alludes, they are extremely portable and easy to set up. Further you have a plethora of options: retractable, tension pole, rigid pole, hanging, scrolling, tabletop, multi-sided, telescopic, fabric tension and wall units. In addition, there are banner stands created for indoor and outdoor events.
Indoor exhibition banner stands are used for retail exhibitions and trade show conferences, indoor events and sales promotion. This category can be further divided into retractable and pole banner stands.
Outdoor exhibition banner stands are specifically made for outside use. They are weather proof, wind resistant and require outdoor resistant graphics.
A Smash Hit Displays is proud to offer a myriad of banner stand options. You are guaranteed to find a banner stand for your specific need. So, should you be in the market for a quality banner stand please peruse our banner stand pages.
Wednesday, April 11, 2007
Generation Why
Trade Show organizers need to be aware and start marketing for Generation Why? Why you ask? The 68 million who make up the Gen Why segment are future-oriented and trend-setting. Further, appealing to this group attracts the the Baby Boomers and Gen X as well.
In order to market to Why you should first understand them and their characteristics.
They're skeptical, desensitized, multi-taskers, etc. By reading the entire attached article you'll gain some much needed knowledge to further explain this hard-to-reach group.
A Smash Hit Displays often run across the Generation Why consumer. They are harder to sell due to that skepticism inferred in the article. But persistence and honesty win them over as it does with the other groups. It's not a smoke and mirrors effect but a listen, show, step back, then tell effect. If you are in the market for anything pertaining to the trade show industry- flooring, pop-ups, fabric tension, custom graphics, etc and you wish to be infused with knowledge and understanding of what products would best fit you and your brand then look no further.
In order to market to Why you should first understand them and their characteristics.
They're skeptical, desensitized, multi-taskers, etc. By reading the entire attached article you'll gain some much needed knowledge to further explain this hard-to-reach group.
A Smash Hit Displays often run across the Generation Why consumer. They are harder to sell due to that skepticism inferred in the article. But persistence and honesty win them over as it does with the other groups. It's not a smoke and mirrors effect but a listen, show, step back, then tell effect. If you are in the market for anything pertaining to the trade show industry- flooring, pop-ups, fabric tension, custom graphics, etc and you wish to be infused with knowledge and understanding of what products would best fit you and your brand then look no further.
Tuesday, April 10, 2007
Lanyards Explained
Believe it or not there are some out there in the marketing world that don't know what a lanyard is. Well, the attached article was written by such a person who'd been in the industry for 15 years and had heard the word but didn't know what a lanyard actually was.
Well, for clarification purposes; it is described as a neck strap, security strap, ID strap, ID cord etc. Most have seen then, a large portion of us have worn them, and most of us have, in some way been advertised to, by them. Used by conferences, trade shows, event staff, or staff of medium to large companies, lanyards are used to attach a myriad of styles of credentials holders.
For promotional campaigns the lanyard can be fitted with many differing attachments and accessories including key rings, crocodile clips, snap hooks, Dog clips, carabineers, mobile phone holders, bottle holders, bottle openers etc.The reason for supplying a lanyard, (as a give a way or for means of security), together with the functional aspect of the attachments, makes them a commonly wanted, required and used item.
A Smash Hit Displays believe along with the author that similar promotional items deliver uniqueand important trade show messages. Customizing a lanyard with a unique message, together with your own design specifications and color scheme, will provide additional advertising that will be seen repeatedly by both the wearer and those in their company, due to the practical nature and therefore constant usage of the lanyard. It is that additional advertising that we constantly inform our customers will help set them apart from their fellow show competitors.
Well, for clarification purposes; it is described as a neck strap, security strap, ID strap, ID cord etc. Most have seen then, a large portion of us have worn them, and most of us have, in some way been advertised to, by them. Used by conferences, trade shows, event staff, or staff of medium to large companies, lanyards are used to attach a myriad of styles of credentials holders.
For promotional campaigns the lanyard can be fitted with many differing attachments and accessories including key rings, crocodile clips, snap hooks, Dog clips, carabineers, mobile phone holders, bottle holders, bottle openers etc.The reason for supplying a lanyard, (as a give a way or for means of security), together with the functional aspect of the attachments, makes them a commonly wanted, required and used item.
A Smash Hit Displays believe along with the author that similar promotional items deliver uniqueand important trade show messages. Customizing a lanyard with a unique message, together with your own design specifications and color scheme, will provide additional advertising that will be seen repeatedly by both the wearer and those in their company, due to the practical nature and therefore constant usage of the lanyard. It is that additional advertising that we constantly inform our customers will help set them apart from their fellow show competitors.
Thursday, April 05, 2007
Dodging 10 Common Trade Show Blunders
The referenced article's subject is marketing. It talks about marketing as the key to creating a great trade show, but identifies its an inexact science with room for multiple errors. It further outlines 10 of the most common marketing mistakes made. Learning to avoid them will increase your chances for a successful show.
We here at A Smash Hit Displays try and echo those same sentiments you read about in the attached article. Succinct focused marketing is the key to any successful show. We will help you differentiate yourself from the clutter around you by creating a display that will strike a cord in the attendees. For differentiation is the key to enticing more people into your display space than your competitors. Do yourself a favor and call us prior to your next engagement. Your pocket book will appreciate it.
We here at A Smash Hit Displays try and echo those same sentiments you read about in the attached article. Succinct focused marketing is the key to any successful show. We will help you differentiate yourself from the clutter around you by creating a display that will strike a cord in the attendees. For differentiation is the key to enticing more people into your display space than your competitors. Do yourself a favor and call us prior to your next engagement. Your pocket book will appreciate it.
Wednesday, April 04, 2007
Padded carpet; Heaven on Earth for some
Happened across the attached article and found the last sentence quite poignant. For those who had endured a day to three on a trade show floor you understand the wear and tear your legs and feet endure on the hard cement flooring.
On his last rounds through the telecommunications trade show, our author says he happened to stagger into the Nokia booth, which had padded carpet. "If you’ve ever walked through a booth with a padded carpet you know—it’s heaven on Earth. I was so happy to find a booth with padded carpet I decided to just make camp there and reschedule my meeting for the next day.Best. Booth. Ever."
That excerpt, though short, demonstrates the importance of comfort to a adding carpet to your next trade show order. That extra accutrement set that display apart from all its competitors not because of its graphics but because of the simple pleasure of carpeted flooring. Tiresome feet love a good plush carpet set over heavy padding.
A Smash Hit Displays offer the best flooring selection in the industry including personalized logo rugs, digital printed carpet, portable carpet, and interlocking tiles and accessories. It's the best way to accent your booth setting it apart from your competitors.
On his last rounds through the telecommunications trade show, our author says he happened to stagger into the Nokia booth, which had padded carpet. "If you’ve ever walked through a booth with a padded carpet you know—it’s heaven on Earth. I was so happy to find a booth with padded carpet I decided to just make camp there and reschedule my meeting for the next day.Best. Booth. Ever."
That excerpt, though short, demonstrates the importance of comfort to a adding carpet to your next trade show order. That extra accutrement set that display apart from all its competitors not because of its graphics but because of the simple pleasure of carpeted flooring. Tiresome feet love a good plush carpet set over heavy padding.
A Smash Hit Displays offer the best flooring selection in the industry including personalized logo rugs, digital printed carpet, portable carpet, and interlocking tiles and accessories. It's the best way to accent your booth setting it apart from your competitors.
Tuesday, April 03, 2007
9 Tips on how to make a user conference more effective
The attached article references how to comingle your trade show efforts with those of user conferences. As trade shows allow you to meet prospects, a user conference brings you together with your customers and prospects in a peer-to-peer community -- similar to a networking club.
Measuring the return on investment from such a club can be difficult at best so the author put together a list of 9 tips explaining how to make the most out of your user conference experience.
Much like the author here, A Smash Hit Displays offer tips making the most out of your trade show experience. Following our tips and suggestions will narrow your focus for the upcoming trade shows and help you stand out from the competitive clutter. For at the show, the display and display space are only supposed to grab your prospective customer's attention and lure them into your booth. Once that goal is accomplished your display area has done its job.
Measuring the return on investment from such a club can be difficult at best so the author put together a list of 9 tips explaining how to make the most out of your user conference experience.
Much like the author here, A Smash Hit Displays offer tips making the most out of your trade show experience. Following our tips and suggestions will narrow your focus for the upcoming trade shows and help you stand out from the competitive clutter. For at the show, the display and display space are only supposed to grab your prospective customer's attention and lure them into your booth. Once that goal is accomplished your display area has done its job.
Monday, April 02, 2007
Tips for using teleconferencing for meeting preparation
If you use teleconferencing as part of your meeting planning and preparation, you realize the real success of those calls are to you. Planning and preparation is key. However, it's obviously not possible to plan all the details especially for last minute or emergency meetings.
Susan has offered 33 tips and guidelines which might assist you during future calls:
Advance Planning
1. Make a list of all attendees and check that they're availability on the date and time planned.
2. Check with the service provider you choose if they require a reservation and if so, how much notice do they need.
3. Decide on the options you will use for your call. Will it be dial-in or dial-out?
4. Contact all participants and give them the date and time of the teleconference. Always remember to specify the time zone.
To read over the remaining tips just check out the attached link. As always, Susan doesn't disappoint.
Having all your bases covered is sometimes a dubious task but if you make the effort surprises are likely to arise. A Smash Hit Displays base covering includes fact finding. That fact finding sometimes includes teleconferencing with mutliple parties to understand what owners and their ad agencies ojectives or goals are pertaining to upcoming shows. For more than often these two have different goals and objectives and sometimes its up to us to lead them down a path to a meeting of the minds. Should your company require a trade show pathfinder don't hesitate to contact us.
Susan has offered 33 tips and guidelines which might assist you during future calls:
Advance Planning
1. Make a list of all attendees and check that they're availability on the date and time planned.
2. Check with the service provider you choose if they require a reservation and if so, how much notice do they need.
3. Decide on the options you will use for your call. Will it be dial-in or dial-out?
4. Contact all participants and give them the date and time of the teleconference. Always remember to specify the time zone.
To read over the remaining tips just check out the attached link. As always, Susan doesn't disappoint.
Having all your bases covered is sometimes a dubious task but if you make the effort surprises are likely to arise. A Smash Hit Displays base covering includes fact finding. That fact finding sometimes includes teleconferencing with mutliple parties to understand what owners and their ad agencies ojectives or goals are pertaining to upcoming shows. For more than often these two have different goals and objectives and sometimes its up to us to lead them down a path to a meeting of the minds. Should your company require a trade show pathfinder don't hesitate to contact us.
Subscribe to:
Posts (Atom)