Who knew Canada’s BookExpo would have produced so many nuggets of useful information for fellow trade show exhibitors.
Though the show was, on the surface, to be primarily about books – the publishing, marketing, selling, and writing – most BEC-goers knew that being on the trade floor was also about eating, drinking, and getting swag i.e. (free things).
Among the most useful items, were cloth and canvas bags, which come in handy for packing the various other promotional pieces from the other booths. Those items included: books, posters, postcards, T-shirts, mugs, toys, stationery, stickers, candy, and assorted items that get nabbed by grazing conventioneers.
The promotional products proved to elicit huge responses and were a great investment. That should tell you to pay close attention to your promotions for your next show. There are many attendees and exhibitors alike who love the swag aspect. That marketing ploy will also help engrain your name/logo/brand into their heads well after the event if you picked the right poison, so to speak.
A Smash Hit Displays offers pop up trade show options, trade show booth graphics, portable banner stands, and trade show lighting. These items will give you the foundation for a great display space. But, in order to achieve greater response try pondering the many promotional advantages available. Try to put yourself in the attendee’s place to figure what would motivate you to purchase from this or that particular exhibitor. Keep in mind the promotional items will last, for some, well after the event ends so try and keep your company information prevalent so when they use your item they see or think of you well after the event’s impact has faded.
Friday, June 29, 2007
Thursday, June 28, 2007
At BookExpo silly dress is optional
The attached article references a trade show for book publishers but talks about an aspect most need to address when exhibiting. How do you stand out from the crowd? Setting yourself apart from your competition is key. In this particular instance the mode was inexpensive but achieved the desired result… stand out!
One of the characters wore an overly large nametag. The nametag read, “Hello, I'm Scott" and was worn as a vest.
"There are 30,000 people here," he said. "Everyone wants to make a name for themselves. The challenge is how you get your name out there and be remembered."
There were a few others in costumes which provided the same response as the oversized nametag. Something to discuss, an icebreaker, attention getter, etc.
These small and inexpensive ideas are just a few ways to separate yourself from the crowd. At your next show, once you’ve purchased the base elements for your display space including your display, ie. (truss designs, fabric tension structures, custom backlit displays), trade show flex floor, and trade show signage, take a few moments to ponder how you could promote yourself in an inexpensive manner. Remember the ideas from the article as a little brainpower can go a long way.
One of the characters wore an overly large nametag. The nametag read, “Hello, I'm Scott" and was worn as a vest.
"There are 30,000 people here," he said. "Everyone wants to make a name for themselves. The challenge is how you get your name out there and be remembered."
There were a few others in costumes which provided the same response as the oversized nametag. Something to discuss, an icebreaker, attention getter, etc.
These small and inexpensive ideas are just a few ways to separate yourself from the crowd. At your next show, once you’ve purchased the base elements for your display space including your display, ie. (truss designs, fabric tension structures, custom backlit displays), trade show flex floor, and trade show signage, take a few moments to ponder how you could promote yourself in an inexpensive manner. Remember the ideas from the article as a little brainpower can go a long way.
Wednesday, June 27, 2007
Trade Shows true value: Follow Up Leads
Trade Shows true value, believe it or not, is after the show with the "follow-up"!
For most it's tempting, after the preparation to get ready for a trade show and the hours on the trade show floor, to just come back and collapse. But as I stated earlier, the real value of being at a trade show -- why it's worth your money -- comes when you follow up on the leads and contacts you make.
Our author offers some guidelines in order to make the most out of the "follow-up":
Organize leads while still at the trade show. Most people return from a trade show with a stack of business cards.
Start tracking contacts and leads as you get them. For every trade show, bring a separate-bound notebook, stapler, and pens.
Start the follow-up process as soon as you get back to the office. You don't want to lose the momentum created at the show. Rule of thumb is if you wait more than 48 hours to start following up, there's a good chance you'll never do it.
Have a follow-up "summit" in your office to review leads. Bring all those who will have follow-up responsibility together to discuss the leads, make follow-up assignments and set deadlines. Turn those business cards into an action plan.
Make the first follow-up. The easiest way is to send each lead an e-mail. Thank them for visiting your booth, remind them who you are and what your company does, and tell them they'll be hearing from you again soon. Personalize your message and don't be too vague in your subject line, so they don't think your message is spam.
Do what you've promised -- immediately. If you've had good interactions with strong leads and promised to do something for them when you got back to the office do that right away.
Add all your new leads and contacts to your company's mailing list and contact management system. The people who aren't in the market for your product or service immediately are still involved in your industry, so they're most likely to know others who may be interested in your products or services.
As I've stated countless times on this site, trade shows are one of the most effective and efficient ways for business owners to build their customer base. But they take work, before, during and -- especially -- after the show. You've got to turn that pile of business cards into gold. Proper preparation would have included the purchase of certain displays like pop up display units, trade show booth panels, brand identification through high end tradeshow booth graphics, and possible accessories including banner display stands, trade show lighting, and special custom printed carpet. All these items combined with your pre, during and post show marketing will no doubt help increase bottom line sales and increase your new customer base.
For most it's tempting, after the preparation to get ready for a trade show and the hours on the trade show floor, to just come back and collapse. But as I stated earlier, the real value of being at a trade show -- why it's worth your money -- comes when you follow up on the leads and contacts you make.
Our author offers some guidelines in order to make the most out of the "follow-up":
Organize leads while still at the trade show. Most people return from a trade show with a stack of business cards.
Start tracking contacts and leads as you get them. For every trade show, bring a separate-bound notebook, stapler, and pens.
Start the follow-up process as soon as you get back to the office. You don't want to lose the momentum created at the show. Rule of thumb is if you wait more than 48 hours to start following up, there's a good chance you'll never do it.
Have a follow-up "summit" in your office to review leads. Bring all those who will have follow-up responsibility together to discuss the leads, make follow-up assignments and set deadlines. Turn those business cards into an action plan.
Make the first follow-up. The easiest way is to send each lead an e-mail. Thank them for visiting your booth, remind them who you are and what your company does, and tell them they'll be hearing from you again soon. Personalize your message and don't be too vague in your subject line, so they don't think your message is spam.
Do what you've promised -- immediately. If you've had good interactions with strong leads and promised to do something for them when you got back to the office do that right away.
Add all your new leads and contacts to your company's mailing list and contact management system. The people who aren't in the market for your product or service immediately are still involved in your industry, so they're most likely to know others who may be interested in your products or services.
As I've stated countless times on this site, trade shows are one of the most effective and efficient ways for business owners to build their customer base. But they take work, before, during and -- especially -- after the show. You've got to turn that pile of business cards into gold. Proper preparation would have included the purchase of certain displays like pop up display units, trade show booth panels, brand identification through high end tradeshow booth graphics, and possible accessories including banner display stands, trade show lighting, and special custom printed carpet. All these items combined with your pre, during and post show marketing will no doubt help increase bottom line sales and increase your new customer base.
Tuesday, June 26, 2007
Why bother building a Brand?
Picture this scene: At a conference in Dallas not long ago, a graphic designer from Kentucky sits down with another gentleman and exchanged business cards. One looks at the others logo, and studies the name on my card. He knows that logo and asks if they’ve been in touch in the past. The other echoes the same sentiment realizing they know each other from somewhere in time.Although they weren't able to pinpoint when or why they'd exchanged mail previously, they guessed it had been at least five years back. Neither had an extraordinary memory. Rather, one had created a distinctive visual identity for the other’s logo, while the other had devoted effort to linking a name with creative marketing. For at least five years the look and reputation had lurked in the other's memory banks, while thousands or hundreds of thousands of other business identities had come and gone without leaving a significant trace. Why? Memorability. This short analogy illustrates a key element of successful branding.
I’ve touched on branding recently in a few posts to show you the customer how important a good brand can be for your existing and new customers!
WHAT IS BRANDING?Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.Though most people associate brands with big firms, the smallest enterprise can use branding techniques to ensure similar rewards. When a home-based entrepreneur ties a nicely designed tag on all her products telling the story of who she is and where her creations come from; she's branding her goods. When the local super market bundles groceries in bags bearing its logo instead of generic "Thank you!" or plain bags; that's branding.While we associate brands with national names like Coca-Cola, Wendy’s or Breyer’s, branding doesn't require the economic windfall of a Nextel. Branding doesn't even require a product or a tangible delivery mechanism.
Techniques of branding include association of a company with logos, distinctive colors, slogans, musical sounds or songs, unusual qualities, mascots, packaging, a memorable name, behavioral hallmarks and much more. The attached article concentrates on why well-executed efforts to create a brand -- instead of merely doing good work or producing good products -- pay off.
To further understand the benefits of branding and position your business for such please read the attached article as it goes into greater detail what can be achieved with some properly timed effort.
Such effort and branding can be found in a one of our booth displays. Research and learn from the attached article on how to properly brand your services/goods. Then talk to us concerning your forum into the trade show arena. Whether you need banner stand exhibits, table top pop up display, trade show exhibit truss, a fabric trade show exhibit, a customized trade show exhibit, or striking trade show booth graphics, A Smash Hit Displays is your branding headquarters. Learn from the best in the business on how to reach the next level for your trade show marketing.
I’ve touched on branding recently in a few posts to show you the customer how important a good brand can be for your existing and new customers!
WHAT IS BRANDING?Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more.Though most people associate brands with big firms, the smallest enterprise can use branding techniques to ensure similar rewards. When a home-based entrepreneur ties a nicely designed tag on all her products telling the story of who she is and where her creations come from; she's branding her goods. When the local super market bundles groceries in bags bearing its logo instead of generic "Thank you!" or plain bags; that's branding.While we associate brands with national names like Coca-Cola, Wendy’s or Breyer’s, branding doesn't require the economic windfall of a Nextel. Branding doesn't even require a product or a tangible delivery mechanism.
Techniques of branding include association of a company with logos, distinctive colors, slogans, musical sounds or songs, unusual qualities, mascots, packaging, a memorable name, behavioral hallmarks and much more. The attached article concentrates on why well-executed efforts to create a brand -- instead of merely doing good work or producing good products -- pay off.
To further understand the benefits of branding and position your business for such please read the attached article as it goes into greater detail what can be achieved with some properly timed effort.
Such effort and branding can be found in a one of our booth displays. Research and learn from the attached article on how to properly brand your services/goods. Then talk to us concerning your forum into the trade show arena. Whether you need banner stand exhibits, table top pop up display, trade show exhibit truss, a fabric trade show exhibit, a customized trade show exhibit, or striking trade show booth graphics, A Smash Hit Displays is your branding headquarters. Learn from the best in the business on how to reach the next level for your trade show marketing.
Monday, June 25, 2007
What size Trade Show is best for you?
Though bigger is not necessarily better, the high foot-traffic at big trade shows can drastically increase a small company's sales. But even a modest booth at a huge show can cost tens of thousands of dollars. And that's just the tip of the iceberg — add the cost of staffing, shipping and construction, and you've made a pretty big investment, especially for a small company. Big shows often last for several days and sometimes move to different cities, further increasing costs.
Just as important, the competition for attention at big events is stiff enough that your small booth could easily get lost in the crowd. Unless you can afford to make a splash, you may not get noticed.
The potential rewards for small or local trade shows may be more limited, but they make good training grounds for the mega- and midsize events.
Is bigger better when it comes to trade shows? I believe its in the eye of the beholder. What I do believe is being totally prepared for your next show. Thorough preparation would include proper homework beforehand. Such preparation includes finding a tradeshow pop up booth that best suits your needs with the proper trade show signage to make your brand sing. Further preparation could include trade show light and trade show booth flooring to set your booth apart from the crowd. Whether you go big or small take a look at what A Smash Hit Displays can do for you and your brand.
Just as important, the competition for attention at big events is stiff enough that your small booth could easily get lost in the crowd. Unless you can afford to make a splash, you may not get noticed.
The potential rewards for small or local trade shows may be more limited, but they make good training grounds for the mega- and midsize events.
Is bigger better when it comes to trade shows? I believe its in the eye of the beholder. What I do believe is being totally prepared for your next show. Thorough preparation would include proper homework beforehand. Such preparation includes finding a tradeshow pop up booth that best suits your needs with the proper trade show signage to make your brand sing. Further preparation could include trade show light and trade show booth flooring to set your booth apart from the crowd. Whether you go big or small take a look at what A Smash Hit Displays can do for you and your brand.
Friday, June 22, 2007
Use Trade Shows to learn about customers and competitors
One of the best venues to learn about your competitors and what they're shopping is in fact... a trade show!
Before the show begins, familiarize yourself thoroughly with those competitors. Read their literature and look carefully at their displays. Distinguish their displays: fabric abnner stands, pop up display boards, panel trade show booths, truss booths, fabric trade show displays, or custom graphic booths. Then use that competitive knowledge to gain more information. Talk to people, ask lots of questions, pay attention.
Some of the best information pertaining to your competition is from their customers. That´s one of the many good reasons to talk to as many people as possible at trade shows. Every prospect has possible information you need, even if they don´t want or need your products. Find out what are interests them, from whom they buy and why, how much do they purchase, when do they purchase and at what price.
The answers don´t have to result in a sale to be valuable. Scout new suppliers, scope out new and existing competitors, and even attempt to partner with allies and shop for other trade show venues -- all this by listening.
If you see your competitors´ materials in the hands of a visitor, ask them what they think of the company, its people and products. It never hurts to hear from decision-makers about what they believe is important. Moreover, people like to be asked their opinion. It makes them feel important. You´ll be surprised at just how much information some people are willing, and eager, to share. Ask them and they´ll probably tell you.
Exhibit trade shows understand that most of this information is never printed. So, we are ever ready to talk at length to our customers about how to secure and understand such information. Once all the information is assimilated you still have to prepare you booth space. Taking that into consideration there are a ways to separate from the pack: tradeshow booth graphics and trade show carpet.
Before the show begins, familiarize yourself thoroughly with those competitors. Read their literature and look carefully at their displays. Distinguish their displays: fabric abnner stands, pop up display boards, panel trade show booths, truss booths, fabric trade show displays, or custom graphic booths. Then use that competitive knowledge to gain more information. Talk to people, ask lots of questions, pay attention.
Some of the best information pertaining to your competition is from their customers. That´s one of the many good reasons to talk to as many people as possible at trade shows. Every prospect has possible information you need, even if they don´t want or need your products. Find out what are interests them, from whom they buy and why, how much do they purchase, when do they purchase and at what price.
The answers don´t have to result in a sale to be valuable. Scout new suppliers, scope out new and existing competitors, and even attempt to partner with allies and shop for other trade show venues -- all this by listening.
If you see your competitors´ materials in the hands of a visitor, ask them what they think of the company, its people and products. It never hurts to hear from decision-makers about what they believe is important. Moreover, people like to be asked their opinion. It makes them feel important. You´ll be surprised at just how much information some people are willing, and eager, to share. Ask them and they´ll probably tell you.
Exhibit trade shows understand that most of this information is never printed. So, we are ever ready to talk at length to our customers about how to secure and understand such information. Once all the information is assimilated you still have to prepare you booth space. Taking that into consideration there are a ways to separate from the pack: tradeshow booth graphics and trade show carpet.
Wednesday, June 20, 2007
Trade Shows on a Budget
The following is a great excerpt from an article I just read. It entails how to exhibit at a trade show on a budget.
Whether you are a seasoned veteran or newbie to trade show exhibiting, you'll swiftly learn exhibiting at a trade show is a valuable way to showcase your wares to many new customers simultaneously. Though, whether you're tackling a major trade show or a smaller industry specific show, the show can be quite an expensive endeavor. Our author has been gracious enough to share a few tricks along the way to keep your budget in line.
Securing a space
First and foremost, you'll need to rent space. A standard 10x10 ft. space (typical size at trade shows) will run about $5,000 at a big show (PC Expo, etc.). At smaller shows, the rental cost can be less than half, or even free. Other additional expense may be carpeting(though this will most times set you apart from the crowd), furniture, and Internet access.
Display booths - buy or rent?
Besides the rental for your space you have the daunting task of stocking your booth with a display and/or accessories. If you are unsure of your future show itinerary ponder the notion of renting. You'll invest around $2,000- $5,000 to purchase a booth. But, rentals will lower that out-of-pocket cost $500-$900. Further, A Smash Hit Displays will apply the cost of your rental towards an after-the-show purchase. So, you enjoy the best of both worlds.
A Popup display or panel trade show exhibit can be as cheap as $3,000 for a basic 10-foot display. Alternative routes include fabric banner stands, backlit graphic displays, burst displays, and can run $250-$10,000.
Whether you buy or rent, customize your booth with tradeshow booth graphics to build your brand and give your booth extra curb appeal. We've seen it up close; eye banging graphic booths draw huge crowds.
Setting up
Remember you'll need to transport your display to the show.
If you ship directly there, the cost of delivery from the loading dock to your booth space, referred to as "dryage," will average about $20-$60 per 100 lbs. (it varies by city).
You can avoid dryage by having everything shipped to your hotel room and transporting them to the show yourself; your hotel and the trade show hall will likely have carts available.
Ask yourself whether you'll be using a computer for screen shots or demos? If so, bring your own equipment; renting devices at or around the show will cost big bling. And you can ship these beforehand as well.
Extras
Expect to frequent trade shows in the future? Consider investing in light equipment, like lighter pop-up booths i.e. Xpressions Pop Up, a space-saving flat-panel monitor (you can get one for as little as $1,000), or even accessories i.e. pedestal stands. Something to definitely make you stand out in the crowd is your own flooring like a digital printed carpet or a custom logo carpet which will run $600-$1600 for a 10' x 10' space.
In order to spare you from seeing 90% of your marketing material in the local trash bins, determine what you want visitors to remember about your business. Don't forget to include contact information and your Web address on every piece. And leave off event-specific information (like the show date or name) so you can reuse the leftovers.
Plan far in advance
Lastly, and we've covered this subject ad nauseum over the last few months, start planning a minimum six months in advance (some experts recommend as many as nine months) - at least in terms of your booth and space rental. If you begin with only a month to go you'll pay extra fees for space, inflated shipping costs, rush charges for creative work, and higher airfare.
Remember, A Smash Hit Displays is your local one-stop-shop for "all" your trade show needs and we also offer first rate consulting at no charge for all those industry specific questions.
Whether you are a seasoned veteran or newbie to trade show exhibiting, you'll swiftly learn exhibiting at a trade show is a valuable way to showcase your wares to many new customers simultaneously. Though, whether you're tackling a major trade show or a smaller industry specific show, the show can be quite an expensive endeavor. Our author has been gracious enough to share a few tricks along the way to keep your budget in line.
Securing a space
First and foremost, you'll need to rent space. A standard 10x10 ft. space (typical size at trade shows) will run about $5,000 at a big show (PC Expo, etc.). At smaller shows, the rental cost can be less than half, or even free. Other additional expense may be carpeting(though this will most times set you apart from the crowd), furniture, and Internet access.
Display booths - buy or rent?
Besides the rental for your space you have the daunting task of stocking your booth with a display and/or accessories. If you are unsure of your future show itinerary ponder the notion of renting. You'll invest around $2,000- $5,000 to purchase a booth. But, rentals will lower that out-of-pocket cost $500-$900. Further, A Smash Hit Displays will apply the cost of your rental towards an after-the-show purchase. So, you enjoy the best of both worlds.
A Popup display or panel trade show exhibit can be as cheap as $3,000 for a basic 10-foot display. Alternative routes include fabric banner stands, backlit graphic displays, burst displays, and can run $250-$10,000.
Whether you buy or rent, customize your booth with tradeshow booth graphics to build your brand and give your booth extra curb appeal. We've seen it up close; eye banging graphic booths draw huge crowds.
Setting up
Remember you'll need to transport your display to the show.
If you ship directly there, the cost of delivery from the loading dock to your booth space, referred to as "dryage," will average about $20-$60 per 100 lbs. (it varies by city).
You can avoid dryage by having everything shipped to your hotel room and transporting them to the show yourself; your hotel and the trade show hall will likely have carts available.
Ask yourself whether you'll be using a computer for screen shots or demos? If so, bring your own equipment; renting devices at or around the show will cost big bling. And you can ship these beforehand as well.
Extras
Expect to frequent trade shows in the future? Consider investing in light equipment, like lighter pop-up booths i.e. Xpressions Pop Up, a space-saving flat-panel monitor (you can get one for as little as $1,000), or even accessories i.e. pedestal stands. Something to definitely make you stand out in the crowd is your own flooring like a digital printed carpet or a custom logo carpet which will run $600-$1600 for a 10' x 10' space.
In order to spare you from seeing 90% of your marketing material in the local trash bins, determine what you want visitors to remember about your business. Don't forget to include contact information and your Web address on every piece. And leave off event-specific information (like the show date or name) so you can reuse the leftovers.
Plan far in advance
Lastly, and we've covered this subject ad nauseum over the last few months, start planning a minimum six months in advance (some experts recommend as many as nine months) - at least in terms of your booth and space rental. If you begin with only a month to go you'll pay extra fees for space, inflated shipping costs, rush charges for creative work, and higher airfare.
Remember, A Smash Hit Displays is your local one-stop-shop for "all" your trade show needs and we also offer first rate consulting at no charge for all those industry specific questions.
Tuesday, June 19, 2007
The Natural Life of Brands
I've decided to make another entry concerning brands. Yesterday explained the importance of branding your goods or services. Today's article references how they have become a most valuable asset and about the four key characteristics for creating eternal brands.
Great product quality
This is a necessary but not sufficient characteristic. A brand will not survive unless it is rooted in a great product. Regardless of how unique the brand, the product has to deliver quality.
Get there first
Quality by itself is not enough. Often great brands own the central benefit of the category. All successful brands can successfully defend their market share.
Exploit brand strengths
Big enduring brands make the most of their strength in the market. From a branding perspective this means reminding consumers of their strength. Whether this is Coke reminding consumers that it is `the real thing' or Heineken communicating that it is the `number one imported beer' or BA claiming to be `the world's favourite airline' - it all comes down to success breeding success.
And finally ... the brand above all else
Any company that owns truly great brands has only achieved this because they live to serve the brand. This may sound extreme, but consider the first few lines of Coca Cola's Mission Statement: `we exist to create value for our share owners on a long-term basis by building a business that enhances The Coca-Cola Company's trademarks. This also is our ultimate commitment.'
For those of you out there attempting to create your brand or initiate branding for a new product or service, take a few moments time to read the attached article. In order to truly own your brand at your next trade show event, look at some convention displays by A Smash Hit Displays. These include Popup display, indoor banner stands, lighted graphic displays, and pinpoint trade show signage graphics and will further your quest to make your brand a long term success and separate you from the crowd at your next show.
Great product quality
This is a necessary but not sufficient characteristic. A brand will not survive unless it is rooted in a great product. Regardless of how unique the brand, the product has to deliver quality.
Get there first
Quality by itself is not enough. Often great brands own the central benefit of the category. All successful brands can successfully defend their market share.
Exploit brand strengths
Big enduring brands make the most of their strength in the market. From a branding perspective this means reminding consumers of their strength. Whether this is Coke reminding consumers that it is `the real thing' or Heineken communicating that it is the `number one imported beer' or BA claiming to be `the world's favourite airline' - it all comes down to success breeding success.
And finally ... the brand above all else
Any company that owns truly great brands has only achieved this because they live to serve the brand. This may sound extreme, but consider the first few lines of Coca Cola's Mission Statement: `we exist to create value for our share owners on a long-term basis by building a business that enhances The Coca-Cola Company's trademarks. This also is our ultimate commitment.'
For those of you out there attempting to create your brand or initiate branding for a new product or service, take a few moments time to read the attached article. In order to truly own your brand at your next trade show event, look at some convention displays by A Smash Hit Displays. These include Popup display, indoor banner stands, lighted graphic displays, and pinpoint trade show signage graphics and will further your quest to make your brand a long term success and separate you from the crowd at your next show.
The 10 Commandments of Branding
Should you want to learn the actual 10 commandments concerning "Branding" as written by an anonymous author then by all means peruse the attached article.
The reason I've addressed this article is due to our customers. It's not surprising any longer to learn from a new customer that they have virtually no branding when it comes to their services/goods.
Branding could be one of the more important marketing avenues for separating yourself from the pack. It's what people remember when they see your logo or hear your jingle. More importantly for those done correctly it aids you in attaining a person's short list. That list is similar for most when it comes to goods or services.
When a customer is ready to purchase or use some one's services they will most likely already have a short list of vendors with which they will contact. Branding allows you to ascend to that list or retain your ranking if already on the list.
When customers hear trade show display designs they think of us. We pride ourselves on our reputation for an easy negotiable website. Plus, when it comes to banner stands, pop up trade show, portable folding booth, truss trade show booth, xpressions exhibits, flex floors, and trade show lighting we are universally known as "the best price in the business". That's what building a brand can do for you as well. So, take a few moments to remind yourself of what your plan of attack should be concerning your own branding.
The reason I've addressed this article is due to our customers. It's not surprising any longer to learn from a new customer that they have virtually no branding when it comes to their services/goods.
Branding could be one of the more important marketing avenues for separating yourself from the pack. It's what people remember when they see your logo or hear your jingle. More importantly for those done correctly it aids you in attaining a person's short list. That list is similar for most when it comes to goods or services.
When a customer is ready to purchase or use some one's services they will most likely already have a short list of vendors with which they will contact. Branding allows you to ascend to that list or retain your ranking if already on the list.
When customers hear trade show display designs they think of us. We pride ourselves on our reputation for an easy negotiable website. Plus, when it comes to banner stands, pop up trade show, portable folding booth, truss trade show booth, xpressions exhibits, flex floors, and trade show lighting we are universally known as "the best price in the business". That's what building a brand can do for you as well. So, take a few moments to remind yourself of what your plan of attack should be concerning your own branding.
Sunday, June 17, 2007
Guerilla Guide to Trade Shows
Before your next trade show exhibit, visit at least one show in the same industry. Pay particular attention to your competition and look for unusual or eye-catching displays. Realize to which exhibits you are drawn. Figure out why they stand out and catch your attention. Then, find a way to incorporate those kinds of ideas into your own booth. For its often the incorporation of ideas other than your own that kindle new ideas pertaining to your arena of interest or business. To learn the complete breakdown on guerrilla warfare trade-show style then please read the attached article.
A Smash Hit Displays often glean graphic ideas from other exhibits. We believe you should definitely know what your competitors are doing and what other ideas have made their way to the showroom floors. Besides the best graphic packages in the business, we offer eye-catching popup displays, fabric tension displays, truss displays, and trade show counters. We also create stunning digital flooring and custom logo interlocking tiles to add the wow factor for potential customers and put you head and shoulders above your competition.
A Smash Hit Displays often glean graphic ideas from other exhibits. We believe you should definitely know what your competitors are doing and what other ideas have made their way to the showroom floors. Besides the best graphic packages in the business, we offer eye-catching popup displays, fabric tension displays, truss displays, and trade show counters. We also create stunning digital flooring and custom logo interlocking tiles to add the wow factor for potential customers and put you head and shoulders above your competition.
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