Why you should choose a color other than black, blue or silver for your display?

When it comes to purchasing a table top, 8 foot, or 10 ft trade show display, one should try thinking "out of the box" in terms of selecting a color. The three most commonly chosen colors are black, blue and silver. Actually, they are purchased in that order.

Speaking as a devil's advocate, Why would you chose a display in one of those colors when everyone else is doing the same? Wouldn't your mission be to separate yourself from the competition? What better way to do that then flaunt a different color i.e yellow, red, green, etc.
Differentiating yourself from your fellow presenters should be one of your trade show goals. For it is the job of the display to attract attendees to your booth...period. That's all a display in its bare essence is supposed to do.

Wouldn't it make more sense for you to choose a color which is actually boisterous and stands out in the crowd? For once the attendee is drawn to your display it is then up to you to finish the deal and attain a new customer.

But, I digress. We were talking color. Alright, still not convinced try looking at the situation from 180 degrees. If you are an attendee and you have limited time to visit many booths in a single day, wouldn't your eyes draw you to a booth which is set apart from the pack. A different color would almost brand your booth area. In actuality, a different color would draw the attention of the attendee because it breaks the monotony of the sterotypical color base.

So, in closing before you invest in a pop up or panel system try purchasing a display in a different color than black, blue or silver. You'll thank me for it before the show after you've had a chance to look at all the dull booths around yours', during the show as the attendees are drawn to you like bees to honey, and finally after the show when your cash register is filled to the gills with the mighty greenback!