How Trade Shows Work- Trade Shows for Dummies!

It's a humbling feeling. You've just been told to plan the company's trade show activities for the year and you have no idea where to begin! Arghh. In the past, one given this daunting task woud a) faint, b) scream, c) yell loudly, d) breathe into a paper bag, or e) all of the above.
Well, that was the past. Welcome to the future and how to avoid those feelings of distress.

In the attached article, clicking on the title above, Lee Ann Obringer, writer for HowStuffWorks , takes a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. She provides tips, checklists and web links that will make the job a heck of a lot easier for you. In essence, it's Trade Show for Dummies
If you wish to start with why it makes sense to attend trade shows just click on the title above!