Trade Show Displays & Exhibits Improve Your Brand & Image

A long time ago, companies and business people would simply show up to trade shows with products for preview and their sales pitch in mind. Now, trade show exhibits are becoming a major part of these events and are just as important as the service or product that you have to offer. Consumers expect a professional atmosphere and an impressive showing of what you have to offer. How you plan for your next show can make the difference between faltering, and being hugely successful.

These days, there is a variety of companies that appear to trade shows; some make a major statement, and others simply show up with a table and a pitch. You need to ensure that you set your company apart by making a statement and providing an appealing marketing strategy at the event. You will see elaborate custom trade show exhibits to panels, pop-ups and environmentally friendly exhibits, you can showcase your company's services or products in grand style. Modular, backlit - there is such a huge array to choose from, you will have a tough time deciding what best suits the needs and budget of your company.

Also important to the success of your trade show displays are the design and details. When you represent your organization at these events, you absolutely want to be certain that your unique brand makes a statement and is easily recognized. Why attend if potential new clients or customers just walk on by, without a second glance? First impressions are often the last. You must catch the eyes of visitors, and create a memorable impression.

Ease of portability is also important, especially if you attend numerous trade shows. Long gone are the days of exhibits and booths that are a big hassle to put up, take down and transport. Also, many companies are creating trade show exhibits in accordance with companies desires for more environmentally friendly displays. If your company is eco-friendly, there are numerous options that will also help display to visitors that you are concerned about the earth.

Your trade show displays, booths and exhibits should blend perfectly with your brand. Often, dynamic designs and brightly colored details are a good choice, as they attract the eye of the visitors. You want to easily demonstrate your message and unique brand through every touch point of your company. Think of huge corporations that everyone world over easily recognize such as Coke or Nike - this should be your goal, to have everyone recognize your special brand at first glance.

If the results you get when attending events is not stellar, you need a change. To effectively attract new clients and grab the attention of every visitor who attends, maybe you should consider the trade show displays you use. It can make an astounding difference in the success of your next show!

What is certain in an uncertain time?

Once again, today another company filed for bankruptcy. Lear Corporation is an auto parts supplier and has been struggling throughout the recession. Once again, another sign of the tough times many businesses are facing during uncertain times.

Although the market is unstable and volatile, there are many opportunities for entrepreneurs and small business to bite off a piece of the market share that was once held by the large corporations that are falling. Many local banks and investment agencies are thriving due to lack of trust in the big banks. Collections agencies are the busiest they have ever been due to the amount of companies with old receivables. Any business owner should be looking at the potential during this economic time rather than focusing purely on cutting costs and mitigating the damage. If you company is currently doing poorly then it might be time to focus on a different target market. With the recent government infusion of capital there are many agencies and organizations looking for different products and services, especially energy companies.

This is key when developing your marketing plan for a trade show. Determine the target market you are trying reach and develop a marketing plan effectively capture their attention. Effective marketing at trade shows will always provide a very high return on investment and is still the best way to get you companies name notice in the market place. Trade show displays can be used a medium for communicating your message effectively to your target market. Weigh the cost/benefit of different displays to determine what will give you the highest return on investment, and work with a reputable design company that can develop a graphic that will work effectively at the show.

What is certain in this uncertain time is the potential for intelligent business people to capture a large part of the market while the large companies are struggling. Using an effective marketing plan and being financially conservative will result in a strong, stable business during a very rough recession.

-Matt
Smash Hit Displays, LLC

Attention-Grabbing Trade Show Booths and Exhibits Are Essential to The Success of Your Show

The main purpose of your trade show booths and exhibits are to attract attention and draw people to your display. Sounds easy, doesn't it? When you are in the midst of hundreds or other companies vying to do the same, it may not be as easy as it sounds. How can you attract the attention of visitors, and stand out from the rest?

You want your presence and brand to be unmistakable. You also want to attract the eye of every person who comes near your booth. There are many ways to do this, but it is essential that you plan ahead. Colors, designs and other things that are unique and out of the ordinary will attract potential customers. The details make all the difference in the success of your company at the trade shows.

Recently, becoming environmentally friendly is something many corporations have undertaken. Trade show booths and exhibits have long been known (too well known) for being wasteful. Now, you can find many displays that are "green", which is very desirable for many companies. They want visitors to know that they are conscious of the environment, and keeping it clean and safe.

No matter what style you choose, your booths and displays absolutely must make a recognizable statement about your unique brand, and why you are preferable to your competition. Every aspect of your brand should be carried through everything you do and say on behalf of your company. From business cards and letterhead to your trade show booths and exhibits, your brand needs to shine through.

All too often, business owners think that the display they use doesn't really make a great impact on the show. On the contrary, the booth or exhibit you choose to use makes ALL the difference! You want a presence that cannot and will not be ignored. Bold, bright colors and eye-catching designs will help insure that your display catches the eyes and interest of every visitor that comes within range.

Whether you choose pop-up displays or have a special exhibit custom made, you want something that will do the job and still be within the limits of your budget. Even companies with a very small budget can find trade show booths that will insure your business gets plenty of attention and exposure, without spending more than your company can afford.

When you attend trade shows, do attendees seem to walk on by without a glance, as if they don't notice you even exist? This must be changed if you want your next show to be successful one, that draws interested visitors like a magnet. Consider updating your trade show booths and exhibits, and be assured that your next event will be a major success!

A Light at the end of the Tunnel

With the DIA hovering around 8000 and the decline in the housing market leveling off, it seems that maybe we have experience the worst of this recession. Although the recovery will take years the bleeding seems to have stopped. Interest rates are low, there is no inflation, and homes and vehicles are at there lowest prices in years. This seems like a great time to be a buyer, but don’t fall into the same trap that got us in this mess.

With low interest rates and no inflation, the risk of hyper inflation increases. This could lead to higher prices for necessity items like food, clothing, and transportation. In personal finance and business finance this is a very important factor to consider, because over extending right now for good deals could come back to haunt you.

The key word in this current economic state is value. Spend within your means, but spend on something that will add value to your business. This is where trade show displays come into play. Trade shows in general are a very good marketing tool that give you access to buyers from all over the world. This is why a trade show display is so important. It is the only way to market your product or service to someone walking through a trade show. If you don’t spend time planning your booth layout and design the show will be a waste of money and add no value to your firm. Working with a company like Smash Hit Displays will help you to realize your exhibiting potential. We can help you to design a cost effective booth that will display your product or service better than you competitors.

Never underestimate the power of a well designed booth, it will get you the customers you want, while keeping “looky-loos” out of your booth so you can dedicate your time to prospective clients.

-Matt
Smash Hit Displays, LLC

Pop Up Displays on Ebay

In these tough economic times it is very easy to look for the lowest price and not to consider what the best value is. Recently, we have been getting a lot of reports in our company of people buying pop up displays on ebay. These pop up displays have very low quality standards and are often labeled “import” displays. These displays are very cheap in price and quality. We often get customers who have purchased one of these displays and come to after their first show because the display broke. They were trying to save money in the first place, but ended up paying more in the long run because the display did not hold up.

Smash Hit Displays has recently picked up a new pop up display line. They are the highest quality displays on the market and are priced lower than any American made pop up display. We run a lean, efficient company with low overhead so we can pass along the savings to our customers. We have often been asked why we do not sell some of the cheap pop up displays that are out there. It’s simply because we offer value to our customers. Our business philosophy is to create long term customers by offering the best products at the lowest prices as well as great customer service. It’s simple, if you do well, we do well and that’s the only way to do business.

A display purchase is more than just an object to use at trade shows; it is an important marketing mechanism used to generate leads and increase business. Purchasing a display needs to be thought out and researched and at Smash Hit Displays we can help you to purchase the best displays for your company’s needs. We do not believe in high pressure up-selling and will never try to get you to spend more money than your budget, we will just find the best display set up for the funds you have available.

Here is a link to a useful display shopping guide to help guide you through all your displays shopping.

-Matt
Smash Hit Displays, LLC

New Challenges in the Trade Show Industry

It has come to my knowledge in the recent months that there are many new companies showing up in the trade show industry that are causing problems in the trade show market. I have heard from customers and fellow competitors about cheap, low quality displays and uniformed, out of touch sales representative from other companies. This has been known in the industry for some time but it has dramatically increased in the past 6 months. This creates a challenge for quality trade show companies to inform online shoppers of these issues before it’s too late.
It these uncertain economic times with many industries loosing revenue and unemployment on the rise, it is more important than ever to make wise and practical investment decisions in advertising. These new trade show companies are selling poor quality products that are causing frustration to customers and wasting advertising dollars. Never be afraid to ask “where does this display come from” or “what are the specific details on the warrantee”. These questions will help you avoid cheap, low quality products.
Do not get caught up in price hunting at first. So many people will just try to find the lowest price and make there decision based on that, but the most important thing to look for in trade show products is value and service. In many cases the lowest price will also be accompanied by the highest value and best service.
Be very careful with your display purchase and do not be afraid to ask specific questions about a company or their products. It is a large investment and should be taken very seriously.
There are companies out there, like Smash Hit Displays that want to provide great products service to our customers and we are trying our best to make that known to online shoppers. Whenever you are shopping around just make sure to ask the right questions and make sure that you are getting the best product for your money.

Matt
Smash Hit Displays, LLC

Trade Shows and the Economy

It has been a rough couple of months for the stock market and many companies who were heavily invested in it. There has been a “doom and gloom” picture painted by the media and many public leaders and politicians have embraced the scenario.

What are hard working Americans to think when everyone around them is telling them the economy is tanking? This has created an unneeded panic in the country and many Americans are taking their money out of banks, withdrawing from their retirement accounts, and completely freezing all their spending. This, in effect, has caused lower retail sales. America is said to have a fundamentally weak economy and that we are heading into a depression…

Once again this is a typical worst case scenario presented in the main stream media to boost their ratings. There is absolutely no reason to panic and take all of your money out of the banks. The US economy is one of the strongest in the world because of our small business base.

If you watched the most recent Presidential debate you heard about Joe the Plummer. Everyone focused on his tax concerns but the great thing about Joe is that in this “terrible” market he is in a position to buy a business and realize the American dream. If the economy is in such a terrible state, situations like this would not happen. There are many stories like this from our customer base that are very encouraging and show the strength of the American economy. I have had multiple comments in the past two months from customers saying, “I am so busy right now I cannot handle it!”

This is a prime market to take advantage of the low interest rates, affordable housing, and clearance sales from car dealerships and retailers. It is also a good time to make low risk and diversified stock investments. This is not a market to take your money and hide; this is a prime market for strong investment and guaranteed high ROI.

Now what on earth does this have to do with trade shows? It’s the same basic concept. If you see your competitors taking the retrenching approach to advertising it is your opportunity to take a larger portion of the market share. Even if the industry is declining, an increased market share will either level out or increase business.

Press forward in this uncertain market and make well planned business decisions. Some the greatest business men of our time are taking 100% advantage of this market and its paying off for them.

Once again buying a high quality product from Smash Hit Displays is always a good investment decision because it will last for many years and save money in the long run. We just launched a new line of affordable and high quality pop up displays that will be sure to impress our customers.

If you decide to push forward and you reap the rewards from your business decisions do not forget the reason we are in this economic mess in the first place - Poor financial planning and too much leverage – on the business and personal level. Always make smart financial decisions and plan for the future, never jump on “get rich quick” programs and remember high return = high risk. You might make a lot, but you also could lose it all. Always make reasonable and secure business and investment decisions.

Thank You

Matt
Smash Hit Displays, LLC

Focusing on the Right Market

In deciding on you next trade show display purchase it is very important to thoroughly examine your target market. I cannot stress how important it is to purchase a display that will capture your audience’s attention. At Smash Hit Displays we offer a wide range of display options from simple banner stands to elaborate truss systems. Knowing your audience will allow you to choose the display that is appropriate to draw in potential clients. There are some clients that appreciate simple, direct display designs and are distracted my modern and elaborate displays. There are also clients that will only talk to exhibitors with modern displays that they have never seen before.

That’s why it’s so important to design a display that will reach your audience in the best possible way. Smash Hit Displays can help recommend an effective display and design a graphic that will effectively capture your target audience. Please visit our web site and view our trade show articles to get advice on trade show exhibiting and call us if you have any questions.

-Matt

Smash Hit Displays, LLC

Why buy trade show products?

Many customers state that anything labeled “trade show” automatically is more expensive than a standard product. Why is there a price difference? Trade show products are designed to be used multiple times and shipped all over the world. If you compare a standard home cabinet to a trade show cabinet, the same size counter will cost about twice as much as a standard counter. Why is that? The trade show counter is designed to break down into compact shipping cases and be re-assembled in minutes. This saves time and money on shipping in the long run.

We carry Ultra Form trade show cabinets that are available in a wide variety of sizes and colors. We also carry fabric tension counters which are modern and unique. Please visit our new and improved web site to view our full line of trade show products that are easy to assemble.

Matt

Smash Hit Displays, LLC