The Trade Show season is hitting full force in the month of January. The new trends for 2008 are the show stopping Truss Systems as well as unique Custom Displays. The design team at Smash Hit Displays can design just about any display a person can imagine. We have multiple manufacturers that create custom designs for customers. The benefit in Truss Systems and Custom Displays is the uniqueness of the display. The standard trade show exhibitor uses a Pop-Up Display or a Panel System Display which make Truss Systems and Custom Displays a show stopper.
During the busy season it is important to remember to make your booth stand out. This could require some lead time so be sure to give yourself plenty of time when ordering a Trade Show Exhibit. Never hesitate to call us at Smash Hit Displays when ordering a Trade Show Display!
Thursday, January 10, 2008
Wednesday, January 02, 2008
The Housing Market and Trade Shows
Happy New Year! The trade show season in 2007 was great and the new 2008 season looks good but some aspects of the economy could cause problems for sellers. For the past 6 months the housing market has been up and down because of defaulting sub prime mortgages and risky MBS investments. Although the economy is holding steady the phychological implications are still making buyers nervous. Now what on earth does this have to do with trade show displays?
This has a lot to do with the buyers that visit the trade shows. It is important to understand the current state of the economy and big business in order to adapt a sales pitch to the appropriate crowd. Small businesses are usually the ones most worried when the economy is uncertain, big business can usually absorb bumps in the economy. If the main target for your trade show is small business owners, then it could be a good idea to offers information that convinces the buyer their money is being well spent. Recent customer feedback and potential return on investment numbers are good things to inform the buyer about.
Although the economy as a whole is uncertain right now, it is quite simple to retain current customers and capture new ones if you have a great trade show display and the right attitude to accommodate the buyer’s state of mind. Check out our new Alumalite, NLine, and Entasi Displays. Also view our Truss Systems which are gaining more and more popularity. Thank you for choosing Smash Hit Displays!
-Matt
This has a lot to do with the buyers that visit the trade shows. It is important to understand the current state of the economy and big business in order to adapt a sales pitch to the appropriate crowd. Small businesses are usually the ones most worried when the economy is uncertain, big business can usually absorb bumps in the economy. If the main target for your trade show is small business owners, then it could be a good idea to offers information that convinces the buyer their money is being well spent. Recent customer feedback and potential return on investment numbers are good things to inform the buyer about.
Although the economy as a whole is uncertain right now, it is quite simple to retain current customers and capture new ones if you have a great trade show display and the right attitude to accommodate the buyer’s state of mind. Check out our new Alumalite, NLine, and Entasi Displays. Also view our Truss Systems which are gaining more and more popularity. Thank you for choosing Smash Hit Displays!
-Matt
Monday, December 31, 2007
The New Trade Show Season
Happy New Year!
Another year has passed and new Trade Show season is getting ready to hit us full throttle. As I have mentioned in recent blogs it very important to give lead time when ordering trade show exhibits during the busy season. Although many of the classic displays are still for sale, 2008 will bring an entire line of new products for Smash Hit Displays.
Our newest products include the Alumalite and NLine Displays Systems. We also offer a wide variety of trade show flooring and we are getting ready add more. We will soon offer an eco friendly section of our web page in order to give customers environmentally friendly options. We are also going to begin specializing in custom displays that can be made in any arrangement possible.
The New Year will be very exciting in the trade show industry and should be very productive for all people in the Trade Show Industry. Stay current with trade show news and products by visiting this blog and SmashHitDisplays.com!
Another year has passed and new Trade Show season is getting ready to hit us full throttle. As I have mentioned in recent blogs it very important to give lead time when ordering trade show exhibits during the busy season. Although many of the classic displays are still for sale, 2008 will bring an entire line of new products for Smash Hit Displays.
Our newest products include the Alumalite and NLine Displays Systems. We also offer a wide variety of trade show flooring and we are getting ready add more. We will soon offer an eco friendly section of our web page in order to give customers environmentally friendly options. We are also going to begin specializing in custom displays that can be made in any arrangement possible.
The New Year will be very exciting in the trade show industry and should be very productive for all people in the Trade Show Industry. Stay current with trade show news and products by visiting this blog and SmashHitDisplays.com!
Friday, December 28, 2007
Preparing for a Successful Show
After reading an article on marketingtoday.com, I realized how many customers forget about the most important aspect of their trade show, the message of the company. When it gets busy and people are in a rush to pick out a trade show display they loose site of the goal of the trade show. It is important when selecting trade show exhibits to keep in mind what the company intends to accomplish at the show.
The first step is to look at the companies marketing strategy and the intended market segment. If the company is marketing to the baby-boomer crowd then it might be a waste of company resources to incorporate laptops and high-tech electronics into the display if it does not benefit the customer. However if the company is a high-tech graphic design firm then it might be helpful to select a display with the appropriate design for laptops and electronics.
The article below is a very simple 10 step checklist to prepare for a successful trade show. At Smash Hit Displays we stay current on all trade news in order to give our customers the most accurate and helpful information possible to be successful in the trade show industry.
http://www.marketingtoday.com/shows/0105/trade_show_mistakes.htm
The first step is to look at the companies marketing strategy and the intended market segment. If the company is marketing to the baby-boomer crowd then it might be a waste of company resources to incorporate laptops and high-tech electronics into the display if it does not benefit the customer. However if the company is a high-tech graphic design firm then it might be helpful to select a display with the appropriate design for laptops and electronics.
The article below is a very simple 10 step checklist to prepare for a successful trade show. At Smash Hit Displays we stay current on all trade news in order to give our customers the most accurate and helpful information possible to be successful in the trade show industry.
http://www.marketingtoday.com/shows/0105/trade_show_mistakes.htm
Thursday, December 27, 2007
Trade Show Promotions
In a recent article by Mark Yokoyama it mentions how to promote a company brand at trade shows. The article makes reference to “green” companies who want to create a wholesome image but the concept can apply to anyone who has a trade show display.
Green companies can create promotions such as handing out solar powered devices or packets of seeds with company logos on them. This concept can apply to any company for any product. It is always important to make sure the promotional campaign that is being used will benefit the company and the message of the product.
Today more and more companies are steering away from the typical paper handouts to more exciting and innovative marketing. Hand outs such as puzzles, pens, and flashlights are few ideas that marketers have used in order to get people to use a promotional tool with the companies name on it. Another useful tool at shows is to use graphic design on the display. The design team at Smash Hit Displays uses simple, eye-catching designs to grab the client’s attention, but not overloading them with information.
Always keep the display simple and choose unique ways to capture a customers attention. The trade show industry is very competitive and it’s important to stand out in the crowd. Please visit our site and check out our new Alumalite and NLine display systems. Also view our Truss Systems which are a show stopper.
Matt
Smash Hit Displays, LLC
http://ezinearticles.com/?Reduce-Trade-Show-Waste-With-Environmentally-Friendly-Eco-Swag&id=687785
Green companies can create promotions such as handing out solar powered devices or packets of seeds with company logos on them. This concept can apply to any company for any product. It is always important to make sure the promotional campaign that is being used will benefit the company and the message of the product.
Today more and more companies are steering away from the typical paper handouts to more exciting and innovative marketing. Hand outs such as puzzles, pens, and flashlights are few ideas that marketers have used in order to get people to use a promotional tool with the companies name on it. Another useful tool at shows is to use graphic design on the display. The design team at Smash Hit Displays uses simple, eye-catching designs to grab the client’s attention, but not overloading them with information.
Always keep the display simple and choose unique ways to capture a customers attention. The trade show industry is very competitive and it’s important to stand out in the crowd. Please visit our site and check out our new Alumalite and NLine display systems. Also view our Truss Systems which are a show stopper.
Matt
Smash Hit Displays, LLC
http://ezinearticles.com/?Reduce-Trade-Show-Waste-With-Environmentally-Friendly-Eco-Swag&id=687785
Thursday, December 20, 2007
Trade Shows Go Green?
Recently “Going Green” has seemed to be the newest fad, but as time passes it is becoming a lifestyle for many Americans, at Smash Hit Displays we are committed to helping the environment whenever possible. We are striving to be part of the solution which is why we are adding an eco-friendly section on our web site. This will include all products that are made from recycled or recyclable materials.
In a recent article I read the EPA listed the tradeshow industry the second most wasteful industry in the United States, second only to the construction industry. This is an alarming fact and it is apparent a change needs to be made. By offering an eco-friendly section we are hoping to address a problem and put steps in motion to start solving it.
The Green section is still in the works but in the meantime one our manufacturers have switched their fabric material to 60% recycled fibers. The products include Entasi and Allure. Please continue to visit out site and check for all of our new products but more importantly the eco-friendly page. The newest additions to our site are the Alumalite and NLine Displays. Thank You for choosing Smash Hit Displays!
http://www.tradeshowweek.com/article/CA6509827.html?q=green
In a recent article I read the EPA listed the tradeshow industry the second most wasteful industry in the United States, second only to the construction industry. This is an alarming fact and it is apparent a change needs to be made. By offering an eco-friendly section we are hoping to address a problem and put steps in motion to start solving it.
The Green section is still in the works but in the meantime one our manufacturers have switched their fabric material to 60% recycled fibers. The products include Entasi and Allure. Please continue to visit out site and check for all of our new products but more importantly the eco-friendly page. The newest additions to our site are the Alumalite and NLine Displays. Thank You for choosing Smash Hit Displays!
http://www.tradeshowweek.com/article/CA6509827.html?q=green
Wednesday, September 12, 2007
Positive Attitude and Trade Shows
This is my first blog post for Smash Hit Displays, LLC. We recently purchased the company from Evan and Erik and hope to maintain as good of service as them. I am taking over Eric’s blog in order to continue providing useful information relating to SmashHitDisplays.com
Today I am going to comment on the article “Blow Your Own Horn” by Susan Ward. Her article is basically referring to self marketing and advertising. Her main point is that word of mouth and a positive image among people is one of the best ways to market a product or an idea.
In my own personal experience this is a very true statement. A positive attitude can promote your business and your image more than any type of advertising. Every company I worked with in the past had a great customer service image. I could not count how many times I have been told “Thank you for being so helpful” or “I heard you guys a great to deal with so I would like to order from you”. Most people in most situations will spend extra money or go the extra mile for a vendor who is courteous and makes them feel important.
Susan also explains that people are generally drawn to other successful people. That doesn’t mean going around and telling your customers that you just bought a BMW and are going to Hawaii. It means being enthusiastic about your position in life and being happy with what you are doing. Success is only measured ones self. It doesn’t matter how much money you make or what objects you may possess. In general people are going to be more drawn to a business owner who is happy and proud of what they are doing, than a business owner who is only concerned about making money and is miserable at their job.
This brings me back to trade show displays. Trade shows are not about having the greatest display and the greatest product ever produced. It’s about being positive and getting your name out in the marketplace. At Smash Hit Displays we will always make sure you get the best display for your money, so the only thing you have to do is sell the product.
Our show displays company, Smash Hit Displays, understands what it takes to attend and successfully complete a trade show. For all those ins and outs relating to your next show give the trade show experts a call. We can also accent your booth space with the latest and greatest in tradeshow pop up booths, trade show booth truss, or Burst displays plus tradeshow booth graphics.
-Matt
Today I am going to comment on the article “Blow Your Own Horn” by Susan Ward. Her article is basically referring to self marketing and advertising. Her main point is that word of mouth and a positive image among people is one of the best ways to market a product or an idea.
In my own personal experience this is a very true statement. A positive attitude can promote your business and your image more than any type of advertising. Every company I worked with in the past had a great customer service image. I could not count how many times I have been told “Thank you for being so helpful” or “I heard you guys a great to deal with so I would like to order from you”. Most people in most situations will spend extra money or go the extra mile for a vendor who is courteous and makes them feel important.
Susan also explains that people are generally drawn to other successful people. That doesn’t mean going around and telling your customers that you just bought a BMW and are going to Hawaii. It means being enthusiastic about your position in life and being happy with what you are doing. Success is only measured ones self. It doesn’t matter how much money you make or what objects you may possess. In general people are going to be more drawn to a business owner who is happy and proud of what they are doing, than a business owner who is only concerned about making money and is miserable at their job.
This brings me back to trade show displays. Trade shows are not about having the greatest display and the greatest product ever produced. It’s about being positive and getting your name out in the marketplace. At Smash Hit Displays we will always make sure you get the best display for your money, so the only thing you have to do is sell the product.
Our show displays company, Smash Hit Displays, understands what it takes to attend and successfully complete a trade show. For all those ins and outs relating to your next show give the trade show experts a call. We can also accent your booth space with the latest and greatest in tradeshow pop up booths, trade show booth truss, or Burst displays plus tradeshow booth graphics.
-Matt
Tuesday, September 04, 2007
Why Do Trade Shows?
We can all agree that exhibiting at trade shows offers one of the better ways to get in front of many customers and prospects in a short period of time. Trade shows offer the opportunity to display your product and service, while at the same time also creating that all important first impression.
At a typical national trade show, with 10,000 attendees and 1,000 exhibitors, you can see and meet as many as 200 visitors per day. That number couldn’t be attempted if you were making sales calls. Granted, the time with each visitor isn’t what what’d you would desire, but it opens the door for future communication… a door that sometimes is very difficult to get your foot into.
But before you start looking for shows, you need to set your goals. To help you do this, there are four questions you need to ask yourself:
1. Why are you exhibiting?
2. Who is your target audience?
3. What is the message you want to convey?
4. What do you want to get out of the show?
Our show displays company, A Smash Hit Displays, understands what it takes to attend and successfully complete a trade show. For all those ins and outs relating to your next show give the trade show experts a call. We can also accent your booth space with the latest and greatest in tradeshow pop up booths, trade show booth truss, or Burst displays plus tradeshow booth graphics.
Thursday, August 30, 2007
What to expect from a top flight trade show company
We can all tend to agree in order to attain new business from your next trade show, you would like to have a show-stopping, visually arresting and business producing trade show display, right?
But in order to attain that visually striking display you must seek out and search for a reputable trade show display vendor or distributor. Finding them is not the issue for there is a litany of suitors. The issue will be finding one that has knowledgeable people to: answer your call, take time to assimilate which display (stand up banner, tabletop pop up exhibit, portable folding booth, or exhibit truss) might best suit your immediate needs, figure out a strategic branding campaign (trade show signage), and generally act as a guide to lead you through the myriad of trade show information out there.
A Smash Hit Displays’ people possess the skill set described above who will answer the phone and listen to your needs and make your trade show booth designs come to life! They will then process that information and formulate a plan to place you with the display and graphics that will achieve the outcome you desire.
But in order to attain that visually striking display you must seek out and search for a reputable trade show display vendor or distributor. Finding them is not the issue for there is a litany of suitors. The issue will be finding one that has knowledgeable people to: answer your call, take time to assimilate which display (stand up banner, tabletop pop up exhibit, portable folding booth, or exhibit truss) might best suit your immediate needs, figure out a strategic branding campaign (trade show signage), and generally act as a guide to lead you through the myriad of trade show information out there.
A Smash Hit Displays’ people possess the skill set described above who will answer the phone and listen to your needs and make your trade show booth designs come to life! They will then process that information and formulate a plan to place you with the display and graphics that will achieve the outcome you desire.
Wednesday, August 29, 2007
What if you miss a trade show deadline?
Are you a procrastinator? If so, then don’t be too alarmed for you have mucho slack from most trade show exhibitors. Just keep in mind it might cost you to miss a deadline.
It's amazing how deadlines always creep up on us and pass us bye. With trade shows, missed deadlines aren't always a catastrophe. You'll just have to pay more for the service if you sign up after the designated time and possibly even more should you wait till the day of your show.
On the flip side, should you beat the deadlines, there are early-bird discounts or prepayment discounts. So red flag all of those so you know you can eliminate early. Also, be aware of the convention centers that require union labor. Usually, for those locations, if your booth requires any tools, then union labor must be utilized. Should you be one of the lucky ones and have a portable display such as a fabric banner stand, tabletop pop up exhibit, or a panel trade show exhibit, you won’t have to deal with the union imposition. Be sure and check the requirements because each show is different. It’s always better to study more than less for such an investment!
It's amazing how deadlines always creep up on us and pass us bye. With trade shows, missed deadlines aren't always a catastrophe. You'll just have to pay more for the service if you sign up after the designated time and possibly even more should you wait till the day of your show.
On the flip side, should you beat the deadlines, there are early-bird discounts or prepayment discounts. So red flag all of those so you know you can eliminate early. Also, be aware of the convention centers that require union labor. Usually, for those locations, if your booth requires any tools, then union labor must be utilized. Should you be one of the lucky ones and have a portable display such as a fabric banner stand, tabletop pop up exhibit, or a panel trade show exhibit, you won’t have to deal with the union imposition. Be sure and check the requirements because each show is different. It’s always better to study more than less for such an investment!
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