After reading an article on marketingtoday.com, I realized how many customers forget about the most important aspect of their trade show, the message of the company. When it gets busy and people are in a rush to pick out a trade show display they loose site of the goal of the trade show. It is important when selecting trade show exhibits to keep in mind what the company intends to accomplish at the show.
The first step is to look at the companies marketing strategy and the intended market segment. If the company is marketing to the baby-boomer crowd then it might be a waste of company resources to incorporate laptops and high-tech electronics into the display if it does not benefit the customer. However if the company is a high-tech graphic design firm then it might be helpful to select a display with the appropriate design for laptops and electronics.
The article below is a very simple 10 step checklist to prepare for a successful trade show. At Smash Hit Displays we stay current on all trade news in order to give our customers the most accurate and helpful information possible to be successful in the trade show industry.
http://www.marketingtoday.com/shows/0105/trade_show_mistakes.htm
Friday, December 28, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment