Get them before they get there

It seems as though this past week has been a how-to when it comes to trade show display pre-show promotion. This article is also in that same vein as it explains how to reach your potential customers before they get to the show.

It's not so much about the quantity of numbers that come through your booth as opposed to quality of attendees that grace your area. I want the right people in my booth." And, so should you. To make sure that you draw the right quality of people to your booth, you need to start promoting long before the event doors opens.

Work from the pre-registration list, your existing client or customer list. You want to target those people. Once you've chosen the target audience to reach before the show, send a targeted mailing that will entice them to your booth. Keep in mind the product needs to tie in with the theme of the mailing, which should be consistent with the theme of your at-show promotion. Consistency and enticement are the keys to the pre-promotion.

Some Pre-show promotions are listed below. For a full list from our contributing author please read the attached article:

* promise a gift then offer another upon entrance to your booth. A bait and bait if you will.

* send a pocket planner (4-6 weeks before the show) that can be used to schedule appointments at the show. As a kicker, fill in one of the time slots for a visit to your booth. For if they can't make the appointment, they'll usually call to schedule another.

* offer to handle their pre-registration. It's a nice service to offer as it saves them the hassle of filling out forms and making phone calls. You can arrange for all the badges and materials to be sent to your company, and then send them out to your customers and prospects with an invitation to visit your booth while at the show.

A Smash Hit Displays explain to our customers the importance of making a demonstrative impression during and after the show, but rarely talk about the pre-show promotion. Obviously, that's where you can ascertain a huge head start over your competition for most don't concentrate on that area. Be smart and make the time to present a unified marketing message before, during and after the show with smart design in your booth space and you will reap what you sow. We offer many convention displays assisting with your marketing message and branding to new customers. Those include but are by no means limited to: trade show booth panels, truss designs, custom fabric tension exhibit, and digital printed carpets.