Wednesday, May 03, 2006
Strong Arm Sales Stop Success Cold
My first inclination after reading the introduction to this article was how can someone be so unconfident in who they are that they would allow themselves to be bullied into making a purchase. But, after reading further, I understood it was focused more on the booth patron than the show attendee. With that being said, most companies have but a short period of time to attract and create new customers. The article informs one of a list which the booth patrons can go over before the show to give them an outline or template of how they can win over show attendees. Take a read...
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